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trashre

BRAND IDENTITY
NAMING
BRAND DESIGN

A preseed start-up which believes in circular economy. They believe in small things do great changes. They believe in the unknown potential and value of waste. Their business modell is a consultancy to shouw companies how to implement a process where mircoorganism creates out of waste 100% compostable polystyrene. Waste becomes a resource.

To emphasis this value we created 
  •  a name: trashre – we unlock the potential of your resources (trash + treasure)
  • a design: Inspired by the nineties game Tetris where the player has to deal with the given shapes– reusing it – with the goal that nothing is left. If you adapt that to the identity and values of trashre: The human being has to deal with the given/ current situation of trash and to build sth meaningful with it, reusing it. Best case – similar to tetris: No trash is left because we unlocked the full potential of the given resource. 
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