hello sports

brand strategy
brand identity
naming
logo
brand design

The company Signa Sports United is with around 4 million active customers, the leading and profitable sports commerce & tech platform in Europe in the categories Bike, Tennis, Outdoor, Team Sports & Athleisure. Therefore, they wanted to create a even bigger value for their customers: An tracking app – with the possibility of collecting points and redeeming them in the form of vouchers their shops. 

Challenge: Their is a highly competitive market out there and a huge need of defining a new and unique brand.

Solution: Hello Sports is the first sports ecosystem driven by appreciation.

App and Website implementation through COBE: hellosports.app

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