boquiabierta

BRAND STRATEGY
BRAND IDENTITY
BRAND DESIGN
BRAND PACKAGING

Concept:
STAY HUNGRY

We are hungry. We are hungry to discover new flavors that will lead us to wanting to know more and to wanting to continue discovering new
experiences. In Boquiabierta you will explore a new world and feel the pleasure of eating. Keeping you informed of what you eat day by day.

Strategy:
Our new brand for vegan food will dare to experiment, discover and try new things. We attract our target group with values such as freedom, authenticity and individualism. Boquiabierta, in English “Open Mouth”, is an adventurous and elegant brand that creates a pattern of discovery growth, exploration and new journeys.
To underline the message we used natural, soft and friendly colors: the new hungry world meets a environment-friendly behaviour.

Value proposal:
Discover and explore new challenges, escape from boredom and routine, constantly reinventing yourself.