what the fish studio

brand Strategy. brand design. Brand management.

Chief Creative Fish Tania Hernández and Chief Creative Fish Stephanie Renz

our story

This is where Spanish temperament meets Bavarian coolness – or vice versa: 
Tania Hernández, a native of Spain, and Stephanie Renz, a native of Munich, met while working for a Munich advertising agency. Tania, coming from a fashion design background, as an art director and Stephanie as a strategist and project manager quickly discovered their shared passion for art, culture & the longing for freedom – which is why they founded the branding studio what the fish® in 2019. There, Tania & Stephanie develop brands for start-ups and companies. Both women have always been keen to initiate their own projects – inspired by art, culture and the feminist movement. This is also how their second company OH WOMAN® came into being. They are committed to early sex education through fun and games to encourage dialogue about one’s own body and to break taboos.

our offer

brand strategy
brand analysis | market and | consumer research | brand positioning | brand identity

brand management
project management | content planning | production management

brand design
brand logo | brand design | brand packaging | illustration

small fish package

  • logo
  • colour and typography concept
  • mini brand guide
  • business cards

big fish package

  • Defining your brand identity:
    What is the brand’s vision?
    What differentiates the brand?
    What needs does the brand satisfy?
    What values does the brand stand for?
    What are defining elements of the brand’s appearance?
  • inkl. small fish package

wtf package

  • naming inkl. workshop (4h)
  • full business stationary
  • social media look
  • inkl. big fish package
  • inkl. small fish package

individual package

  • Please feel free to contact us for your individual wishes:

special offer: crowdfunding creative support for start-ups

  • non binding video call (15 min)
  • logo
  • colour and typography concept
  • social media campaign look

important note: Creative support is supported by the city munich with up to 3000€  

Here you find more about our successful crowdfunding campaign OH WOMAN® .

our cases

clients we’re working for
1741 Group. Café Bricks. defacto. pelion green future. Jürgensarchitekten. OH WOMAN. Signa Sports United. TU München. UnternehmerTUM.

clients we’d already worked for
Deloitte. Eckes Granini Deutschland (hohes C, granini, Die Limo, FruchtTiger ). Gothaer. Günther Rid Stiftung. HANS IM GLÜCK. Hubert Burda Media. Mc Donalds. IQOS. Rodenstock. HypoVereinsbank. Versicherungskammer Bayern…

free art works

want to work with us?

Just reach out to us via contact form: #catchthefish
or leave a message: sr@whatthefish.studio

Office: Hangstraße 20, 82131 Gauting & Müllerstraße 40, 80469 München