This is where Spanish temperament meets Bavarian coolness – or vice versa: Tania, a native of Spain, and Steffi, a native of Munich, met while working for a Munich advertising agency. Tania, coming from a fashion design background (diploma in fashion design + illustration/graphics) as an art director and Steffi as a strategist and project manager quickly discovered their shared passion for art, culture & the longing for freedom – which is why they founded the branding & design studio what the fish® in 2019. There, Tania & Steffi develop brands (personalities) for start-ups and companies. Both have always been keen to initiate their own projects – inspired by art, culture and the feminist movement. This is also how their second company OH WOMAN® came into being. They are committed to early sex education through fun and games, to encourage dialogue about one’s own body and to break taboos.